3 Tips for Going Green as a Business StrategyPosted by Jessica Oman
Everyone seems to be riding the green wave these days. A lot of companies, both small and large, have developed sustainability policies or pledged to use only green products in their companies. But does that mean every company should follow the trend? Not necessarily. If you’re considering making “green” part of your business strategy, here are 3 things to consider:
Can you adopt sustainability in all aspects of your business?
Are you willing to consider changing suppliers, adapting your manufacturing process, and transforming your policies to reflect a green slant? Can you get your staff on board? Going green isn’t just about what goes on in your business; it also affects what companies you do business with, too.
Will going green affect your profitability?
Becoming a sustainable business can add to your costs, but it doesn’t have to if you implement it carefully. Before you go green, think about how it will affect your bottom line, and choose a strategy that you can afford to implement.
How will your shareholders and customers react?
The opinion of the people who have a stake in your business matters a lot when you’re considering adopting a green strategy. Do they already lean green? Can you demonstrate how your sustainability strategy will benefit them?
I’m a huge supporter of green business, but I don’t think companies should go green just because their owners think they should. It needs to be done authentically, so that it has environmental, social and financial benefits for your company and the people the business touches.
How are you greening your business?