5 Excuses Not to Write Your Business PlanPosted by Jessica Oman
I don’t have time
I have no business experience so I might do it wrong
I don’t know how to do the financials
I don’t need financing, so writing a business plan isn’t important
Will writing a business plan guarantee your company’s outstanding growth and wild success? Absolutely not. Will it give you a road map to guide you towards your long-term vision? Of course it will!
It’s really easy to put business planning aside when you’re juggling so many responsibilities. You’re too busy working in your business to find any extra time to work on your business. You’re focusing on what brings in the money, and at the end of the day you’re too hungry/tired/busy to do any planning for growth. There’s no reason to feel guilty about that; we all do it.
But here’s what’s going to happen if you keep repeating this cycle:
Nothing at all. You’ll continue to be exhausted. Your family will keep missing you. The client work and customers will always fill up your entire day. You’ll keep wondering when it will end and things will change.
I’ll tell you right now: they won’t.
Quit Whining and Make Time to Grow Your Business
If it’s been three months or more since you reviewed it, then your business plan probably sucks, and it’s time to make a new one. You might want to look at these key elements:
Are you meeting or exceeding your original revenue goals? If not, why not?
Has your target market changed or evolved in some way since you wrote your plan?
Are your marketing activities converting into sales?
Do you have any new competitors?
Do you know how you want to grow, and whether you need any financing to reach those growth targets?
If you take just two hours to revise your existing business plan and address these five questions, I promise you’re more likely to break out of the “I’m too busy” cycle and start running your business the way you’ve always wanted to, instead of letting it run you.
We all get sidetracked. We are all busy. We all have the same problems – but the people who make time to plan tend to be the ones who rise to the top.
Do you want to be one of those people?
I do, too.
That’s why I’ll be spending a lot of time next month revisiting my own business plan, and planning for massive growth. Let us know if you need help to do the same.Photo credit: Anna Gutermuth