A Dog, a Blog, and a Website: The 30-Day Blog Challenge, Day 13Posted by Jessica Oman
When we’re writing business plans for our clients, they often ask how they “should” create their web sites. Is it worth spending up to $10,000 on a site that offers more than they need, so they don’t have to upgrade later? Or is bootstrapping – and buying a WordPress template and a DIY guide – a better option? What content is best?
Like a business plan, a web site is constantly evolving. Even though we’re thrilled with the work Ugly Mug Marketing did on our site a couple of months ago, I already want to make changes, and I’m constantly tweaking the copy. You will too. You’ll test out different kinds of content to see what your audience responds best to (and you’ll probably experience some frustration when you learn that video you posted of your dog performed better than your last 10 blog posts…argh!).
One of the easiest ways to keep your content fresh and your Google rankings high is to blog regularly, so I recommend that for most of our customers. When it comes to the design of your site, I say choose whatever budget you’re comfortable with, but make sure your sites follows the principles of clean web design, which Natalie outlines in her Day 13 blog post (I know, I’m a day behind). She asks:
What three things would you most like your website to have and how will you go about getting them?
At Write Ahead, we have almost everything we need; it’s just up to us to give our blog content more variety, increase our opt-in rates, and build our traffic. The design is already there, and your feedback tells us you love it, too.
So answer the question for us today: is your web site lacking that special something? Have you included a plan for your online presence in your business plan? Let us know what your biggest challenges are.