A Tribute to TypefacePosted by Antonia
I know I take things for granted. Every day as I go about my routine, I take for granted the food in my fridge, the clean water flowing through my taps and even the tools that I use in my trade, like my computer and the internet. Today, I came upon the realization that I had never stopped to appreciate one of the things closest to a writer’s heart: font. Yes, typography, this is a shout out to you! I think you’re an amazing technology! Thank you. Thank you.
Typography gets me through my day and allows me to communicate with clients and mom. The services that I help provide at Write Ahead are in fact products: combinations and permutations of type, carefully placed together in communicative sequences. And we all know the saying: a picture is worth a thousand words. Well if you think about it, a font is a picture within a letter. So written words are able to communicate in their form in as much as in their coded chains. A font can denote personality, evoke emotion and describe intention just by its shape, colour and texture (forget what letter it actually is). This technology may not be as glamorous as robotics, but it definitely deserves more attention than it’s getting.
Searching through the World Wide Web for tidbits on the history of typography and the current application and practice of typography, I found someone very intriguing: Andrew Byrom. He presented a Tedx Talk about his obsession with letters and how he uses his environment to inspire the creation of new fonts out of materials like neon and steel. I found his presentation on an equally cool site called http://ilovetypography.com/, a blog roll of all things new and old in typography, stylishly presented if I may add. But for all of us who are not nearly as talented as Andrew Byrom, I found this: http://www.urbanfonts.com/: a database of free fonts that you can download and use in all of your written projects. My conclusion? Other than my added realization of the security of font in written history, we don’t give typography enough credit. Words say things, pictures say things, but carefully crafted letters say even more. Learn to appreciate your fonts. Photo credit to atipo in Spain