Blogging 201: Keeping Your Blog Fresh With VideoPosted by Nicole
Why, you may be wondering, should you branch out to video now that you’ve mastered the art of blogging?
Because video will allow you to more immediately, and authentically, connect with your audience. Using video will add variety to the content on your website, and can help give your SEO a boost. Perhaps most importantly, video engages visitors to your site and will keep them there for a longer period of time than text alone.
One of the best parts about adding video blogs to your online marketing mix is that is doesn’t need to be done frequently to get results. Aim for once a month — or just once in a while. Even a simple video introduction to your website will add value and interest to your blog.
Ready to get started? Read on for 6 helpful vlogging tips for beginners.
- Much of the same advice applies to vlogs as blog posts: remember your audience, know (or research) your topic, and keep it short. A good rule is to keep your post between 2 and 5 minutes.
- For an SEO boost, remember to add keywords and tags to your YouTube posts, just as you do for your blog posts.
- Brainstorm a question you are frequently asked in your line of work and answer it on video. “How to” videos are popular, and frequently shared.
- Offer a business colleague to interview her on camera if she’ll do the same. You’ll both benefit from fresh content for your blogs.
- Invite others to reach out to your audience with video. A filmed testimonial can be a very powerful addition to your website or blog.
- For more tips, take a look at PMLMedia’s 5 Essential Tips For Successful Business Vlogging.
Next week I’ll write about other ways you can add flavour to your blog. In the meantime, if you’re looking for ways to transform your blog posts into a book, you might be interested in Srini Rao and David Crandall’s Blog to Book Deal. For a review on this book and more, take a peek Natalie Sisson’s blog for freedom-seeking entrepreneurs.
Have you tried using video on your blog?