Cash From Critical Mass: The 30-Day Blog Challenge, Day 15Posted by Jessica Oman
Whether your business is online or offline, you probably know the expression “the money’s in the list”. You’ve heard that with a large enough base of subscribers who have opted in because they want to know more about your business or learn from you, you can just about guarantee there will be buyers for every new product you release.
It sounds easy, but it isn’t. Here’s a little secret I’ll let out: our list has 388 subscribers as of today. By the standards of most online businesses, that’s teensy; Derek Halpern, for example, has over 100,000 subscribers. But I love our little community and I try to engage them, nurture them and their businesses, and help them grow a little with every newsletter. In exchange, they like to buy our stuff. The more we ask them what they want, the more they open up and let us know.
I’m really motivated to grow the size of our email list because I want to help more entrepreneurs succeed. Planning and creating a business doesn’t have to be so complicated, and by being on our list, I truly believe we can help people simplify the process and remove more barriers to entrepreneurship. So today’s 30-day blog challenge question is:
How are you building your email list?
Our new web site alone increased our opt-in rate from less than 1% to almost 5% (read up on web sites here). The kicker was our landing page, which (we think) is clean, welcoming, and contains a great free business offer. Now, it’s up to us to create content people want.
The next step is to install a pop-up plugin that isn’t annoying. We’re experimenting with a couple of them but haven’t yet found one that really clicks for us.
We do use Viperbar, and found it really effective and non-invasive.
By the way, we’re going to be changing our free offer soon based on feedback from our readers. So if you want to be the first to get a brand new business planning resource, you definitely need to sign up today!
So tell us what YOU want: Have you tried to write a business plan, but weren’t able to finish it? We want to know why you got stuck. Let us know in the comments!
Image credit: See-ming Lee