Crafting a Powerful Vision StatementPosted by sabrina
This is a guest post by Kiley Redhead
Henry David Thoreau
A true vision is a statement that inspires. It the biggest dream you can imagine for yourself and for the world, a seductive image of an ideal. And with this vision, your business becomes your opportunity to realize your dream.
Crafting a vision statement is among the early steps of creating your business and writing your business plan. While others can help you connect with your vision, ultimately it comes from within yourself – this is what it means to be inspired. Having a vision statement is often overlooked, but is important to business planning for two reasons: one, it is your core message to your customers and your business community; and two, it reminds you why you became an entrepreneur in the first place.
The first step: you
To create a powerful vision for your business, you must first understand what it is you want for yourself. As Mark Twain said, “I can teach anybody how to get what they want out of life. The problem is that I can’t find anybody who can tell me what they want.” What is it you want? For many of us, this is not an easy question to answer. To explore this idea, you can start by asking yourself the following questions: What is driving you and your actions? Why are you operating your business? What need within yourself is being fulfilled by the work that you do?
The second step: others
A vision statement is derived from personal desire, yet it must also include the most commonly missing element: it’s about benefiting others. Once you know what it is you want for yourself, your business becomes the vehicle through which you create opportunities for others to have what you most want for yourself. What is the deepest purpose your business serves for others?
When you put these two elements together: your needs being fulfilled combined with service to others, your vision for your business becomes potent.
Testing your vision
The simplest way to test the power of a vision statement is to start it with the phrase “imagine a world where [your vision is true]”. Does the image excite you? Does the thought that your business is part of creating this world get you excited for the work that you do? You will know when you’ve discovered your true vision because it will feel meaningful to you. You will feel inspired.
Having this clear vision provides the sustaining energy and focus necessary to endure the inevitable challenges of entrepreneurship. It also offers the excitement of seeing your work create a positive impact in the world around you. If you are going to spend the time and energy to craft a powerful vision statement, remember to dream big!
Kiley Redhead “imagines a world where everyone is living their most inspired life”. To realize this dream, she created The New School for Inspired Work where she offers courses that support others in clarifying, realizing, and living their visions through their work. Learn more at www.thenewschool.ca or email her at .