Don’t Reinvent the Wheel: The 30-Day Blog Challenge, Day 9Posted by Jessica Oman
The short answer is NO. If you’re building a business, whether it’s online or brick and mortar, one of the smartest things you can do is learn how similar businesses operate, and emulate some of the things that work well for others.
Now having said that, not every tactic that works great for a competitor is going to work for you; it has to sit comfortably with your values, your vision, and of course, your customers. But by learning how other businesses operate, you can certainly avoid a lot of mistakes and grow faster. Start your research by identifying what businesses you really admire, and find out what makes them tick. Can those same strategies work for you, too?
That brings us to today’s 30-day blog challenge question, which is:
Whose online business do you admire most and why?
As I move more and more of our systems online, I’m always reading about how other people built their online companies and practising what they do.
One of my favourites is Derek Halpern’s Social Triggers. Derek talks and writes a lot about how blog promotion is much more important than blog frequency. Yeah, I know that flies against some of the principles in this 30-day blog challenge, but I’m doing it for different reasons – it’s not just about building my list (even though it’s helping!). But Derek says if you want to grow your subscribers – which we all know are essential to a thriving online business – you have to promote the pants off of your blog posts. It will be more effective than posting more often.
I also like the simplicity of the Social Triggers web site, the usefulness of the content, the humour that Derek throws in, and the minimal direct selling that he does.
Do I want to create a business just like Social Triggers? Absolutely not. But I can take what I like about it and implement it in my own business in a new way. And I can incorporate many of the principles into my business plan.
Have you researched businesses you’d like to emulate? How has implementing someone else’s processes worked for you?
Image credit: Thomas Guest