Entrepreneurs: Your Book Is Your New Business CardPosted by Jessica Oman
Looking for a new way to grow your business and advance your career? Consider writing and self-publishing a nonfiction book in your area of expertise. It’s easier than you might think and can have an incredible effect on your business.
Despite ongoing turmoil in the industry, books are a hot commodity. Traditional publishing companies are panicking, and bricks and mortar book stores are slowly going away, but books are not – and neither are business cards, for that matter. In fact, books are the new business cards.
If you self-publish a book, you can buy print copies for as little as $2.00 each and give them to people you want to impress or influence. It’s pricier than a business card, but handing someone a copy of your book – with your contact information printed inside – will have much more impact.
People are impressed by authors, especially when the books are relevant to their needs. Your non-fiction or how-to book will boost your credibility and encourage people to do business with you. A book will help persuade them to take whatever action you want them to take, such as buying your product, booking you as a speaker, hiring you as a consultant or freelancer, or donating to your cause.
Here are some ways that becoming an author can benefit your business:
- Your book will encourage customers to buy your product. For example, if you own a company that sells gardening supplies, your gardening book will serve as a marketing tool for your product and a resource for your customers.
- Your book will convince clients to hire you for consulting or freelance work. To establish your expertise and set you apart from your competition, give copies of your book to prospects when you meet them and include copies when you send proposals.
- Your book will help you land better speaking engagements. Organizers feel comfortable choosing authors to speak at events, and you can leverage your book to raise your speaking fees. Also, “back of the room” book sales after your speeches will increase your bottom line.
- Your book will add legitimacy to training courses and workshops. It will help establish you as a subject matter expert and encourage people to register for classes.
- Your book will help you build your list. Selling your book on your website enables you to capture important contact information.
- To realize these benefits, you must produce a book that is well written and designed. Stay tuned for future posts that will explain the fundamentals of self-publishing, including how to find quality service providers.
In the meantime, choose a subject that you know well and feel passionate about, and consider writing about it to establish your expertise and influence your readers.
Kim Bookless is a Chicago-based publishing consultant, writer, and editor. She recently co-founded the Chicago Self-Publishing Meetup Group to help educate aspiring authors on self-publishing, and she is a board member of Chicago Women in Publishing.