Green VancouverPosted by Antonia
Green is in the air, and Vancouver entrepreneurs want to be a part of it. Budding small businesses like Shift Urban Cargo Delivery’s pink electric trikes, ethical Olla Flowers and the innumerable restaurants now sourcing locally grown foods, are all doing their part to integrate social consciousness and environmental sustainability into their core business strategies. This appears to be a recent phenomenon that has only now begun to pick up pace as new and existing businesses jump onto the bandwagon.
Established in 2009, LOCO B.C. is a community connector and implementation agency that brings small sustainable businesses together and helps them develop and ameliorate their business strategies. The City of Vancouver also has a green campaign, whose goal it is to become the greenest city in the world by 2020. Short of well-developed metrics, Vancouver, with its high living standard, well-structured bureaucracy and its peoples’ affinity with the outdoors, has its pieces in place to become the greenest city indeed. It has tough competition though, as neighbour Portland, Oregon has been on this route for some time longer than Vancouver. There are also the Scandinavian countries that always seem to be ahead of the curve when it comes to social and political wellbeing. But Vancouver has something unique, and that is an economy that encourages entrepreneurship. According to Statistics Canada, 98% of B.C.’s businesses are classified as small (under 100 employees). And most of those 98% are actually micro enterprises in Vancouver with less than 5 employees. In effect, we as individuals do in fact have the power to make a visible, measureable difference in fostering sustainability in the economy. So, with the help of the City and people like Nicole Bridger (an old classmate of mine) who has opened her own eco-fashion boutique in Kitsilano and a number of Write Ahead’s own clients, Vancouver will hopefully be the greenest city in the world by 2020.