How to Create Raving Product Ambassadors in 5 Easy Steps: The 30-Day Blog Challenge, Day 18Posted by Jessica Oman
This is a tough post to write, because affiliate sales aren’t something we do much of here at Write Ahead. I bet you don’t even know that we have an affiliate program for our business plan self-guided program and for Communicating with Confidence! Well, we do – and it’s been on the back burner for ages.
We’d love to have more affiliates become part of our sales team (so if you’re interested in that, check out this link) and we’ll start promoting that opportunity soon, even though you can definitely take advantage of it now.
But back to the strategic stuff. How do you decide whether an affiliate program is right for your business?
- Do you sell (or want to sell) a lot of products online? If you’re looking for broader geographical reach, an affiliate program can help you get it without you having to market your business in a bunch of different places.
- Can you entrust others with using their own methods to sell your products? If the way your products are marketed is something you need to have a lot of control over – for any reason – then affiliates might not be your answer to more sales. They’ll probably work best if they have independent control over how they market your products.
- Is your sales process short? If your buyers have a long sales cycle before they buy from you, it might be hard for affiliates to make sales. Making a sales page for your products will help, though.
- Can you put the time in? It will take some time and effort to develop a strong affiliate team – it’s not the answer to immediate sales on autopilot. Do you have time for this amongst all your other marketing campaigns, and your client work?
We’d like to build our affiliate team – so make sure you sign up if you want to help sell our information products on a 50% commission.
Do you have an affiliate sales team? If not, what sales support do you have outside of yourself?