How To Tell Clients Your Business Is Growing — And ChangingPosted by Nicole
While you may be more than ready to hire help to accommodate new clients and a heavier workload, you’ll need to consider how a change in your operations will impact your long term clients. If you’ve always provided personalized service, for example, adjusting to a change in how you conduct business may be unsettling for them at first.
You can help your clients adapt more readily to change by sharing the news with them as early as possible. Start with a positive blog post, newsletter announcement, and a warm, personal email sharing the good news about the growth of your business. Then explain exactly why the change is such good news for them — how they will benefit from more timely/attentive/effective service, for instance.
If you will no longer be dealing directly with your clients much of the time, be sure to share information about new staff including their names, roles, and a few personal details that will help your customers begin to develop a positive relationship before they ever have contact. Remind your clients that while things are changing, you are still always available for them when they need you.
Show your clients that your business getting bigger means it’s getting better — for both you and your clients — and you’ll make the transition a bit smoother for the people who’ve supported your business since the early days.
How have you helped your customers adapt to change in your business? Leave a comment with your tips and experiences growing your business below!