Did you know that on average only 20% of readers continue reading past a headline?

Today I’m offering tips to help you craft headlines that will draw your customers in to your blog post, sales page, newsletter article or ad — so they don’t miss the opportunity to learn about how you can help them!

Ready to make your headlines irresistible? Read on for five foolproof tips:

1. Keep ‘Em Short And Snappy — A good rule of thumb is to keep your headlines somewhere between 7 and 10 words. Any longer and you’ll lose your reader by giving away too much.

2.Give Them Just Enough — You want to appeal to your reader’s curiosity. Intrigue them with a hint of what you will share with them. A Simple Way To Better Health creates more interest than Try Mindful Breathing As A Simple Way To Better Health.

3. Start With An Action Verb — Try starting your headlines with a command. Earn 6 Figures In 6 Months. Learn The Secret To Eternal Youth. Lose 10 lbs By The Holidays. Each of these examples is short, punchy, and effective.

4. Add A Powerful Adjective — You can quickly transform a ho-hum headline using a descriptor. Observe the difference by adding any of these words behind “Five” and before “Tips” in the headline below: easy, secret, powerful, awesome, foolproof, expert, golden

Five ______Tips To Obtaining Wealth And Happiness

5. Engage Your Reader With A Question — If you know the hopes and fears of your target audience, asking the right question is easy. Answer it well in your copy and you’ll start a conversation that may well lead to a sale.

If you’re interested in more headline writing tips, take a look at what the experts at Copyblogger have to say about writing magnetic headlines. When researching this article I also referred to Joseph Putnam’s, 7 Powerful Headline Writing Tips.

Do you have any headline copy writing tips to share? We’d love to hear from you in the comments below!