How To Write Headlines That Zing!Posted by Nicole
Today I’m offering tips to help you craft headlines that will draw your customers in to your blog post, sales page, newsletter article or ad — so they don’t miss the opportunity to learn about how you can help them!
Ready to make your headlines irresistible? Read on for five foolproof tips:
1. Keep ‘Em Short And Snappy — A good rule of thumb is to keep your headlines somewhere between 7 and 10 words. Any longer and you’ll lose your reader by giving away too much.
2.Give Them Just Enough — You want to appeal to your reader’s curiosity. Intrigue them with a hint of what you will share with them. A Simple Way To Better Health creates more interest than Try Mindful Breathing As A Simple Way To Better Health.
3. Start With An Action Verb — Try starting your headlines with a command. Earn 6 Figures In 6 Months. Learn The Secret To Eternal Youth. Lose 10 lbs By The Holidays. Each of these examples is short, punchy, and effective.
4. Add A Powerful Adjective — You can quickly transform a ho-hum headline using a descriptor. Observe the difference by adding any of these words behind “Five” and before “Tips” in the headline below: easy, secret, powerful, awesome, foolproof, expert, golden
Five ______Tips To Obtaining Wealth And Happiness
5. Engage Your Reader With A Question — If you know the hopes and fears of your target audience, asking the right question is easy. Answer it well in your copy and you’ll start a conversation that may well lead to a sale.
If you’re interested in more headline writing tips, take a look at what the experts at Copyblogger have to say about writing magnetic headlines. When researching this article I also referred to Joseph Putnam’s, 7 Powerful Headline Writing Tips.
Do you have any headline copy writing tips to share? We’d love to hear from you in the comments below!