Is Your Website SEO-Friendly?Posted by Nicole
Is your website adequately optimized for search engines?
In the coming weeks, I’ll be offering SEO tips and tricks so you can improve the likelihood that search engines will find your site, and improve its rank in results pages.
Let’s start with some questions about your website, followed by some tips for giving it an SEO boost.
1. Are you frequently updating your site with high quality content?
With Google’s recent — and ongoing — changes to its algorithm, only useful, relevant, well-written pages will come up in search results. Bad news for keyword stuffed, content farmed, error-riddled web pages — and very good news for all of us readers (and writers!).
The second part to publishing quality content is publishing it frequently. If your website hasn’t been updated since 2009, it’s not likely to rate high for “relevance” — or stand a chance against a competitor who consistently updates her site with informative blog posts. (Yet another good reason we all should be blogging).
2. Is your title tag working for you?
In the words of trustworthy SEO experts, SEOMoz, “a title tag is the main text that describes an online document”. Each and every page on the web should have a well-written title tag*, as it will appear in browsers, search results pages, and external websites. Ensure your title tags accurately describe what your page is about, and are no longer than 70 characters. Also make sure your title tag includes a keyword as close to the beginning as possible to make it easy for search engines to find you.
* Not sure what your title tag says? Right click on your home page, select “Page Source”, and search the top of the page for code that looks like this:
3. How’s your meta description?
Your meta description is important because — surprise! — it describes the content of your site to search engines. If you don’t write an accurate description, Google will try to do it for you based on the content on your site; obviously, this is not optimal. For some great meta description tips, take a look at this article on writing a killer meta description. And if you want to find the current meta descriptions on your site, use the same right click trick you used to check your title tag.
There is much more to SEO, but these tips should help you get started making your site more SEO-friendly. Any SEO tips you’d like to share? We’d love to read them in our comments below.