Keeping it Simple: The 5-Page Web SitePosted by Jessica Oman
If you’re starting a business, chances are you’re bootstrapping a lot of your operations. You know you need a strong web presence, but you can’t budget for a really fancy web site right now, and you definitely don’t have time to write the content for the site. But you have to do something; so where do you start? The good news is, your early-stage web site can be simple and inexpensive, yet still powerful and engaging. A 5-page web site might be all you need to get your business growing online.
5-Page Web Site Templates
A simple 5-page web site has the following pages:
- Products & Services
Your Home, About and Products & Services pages need compelling text that makes readers excited to know more about you, your business and your products. The home page should clearly define your product or service offering and speak to your customer’s pain. What need are you fulfilling for them? Why is it so important?
On your About page, tell your story or the story of your business. Where did the idea to start the business come from? What is your background or expertise? Your About page needs to establish your credibility as a business owner so that customers will know they can rely on you.
The Products and Services page needs to describe what it is you’re selling, but perhaps more importantly it needs to communicate the benefits your customers will get from choosing you. Because no one really cares what you’re selling; they just want to know how it fulfills their needs.
How to Get Started Creating a 5-Page Web Site
If you have time, you can create your site in WordPress and populate the content yourself. But chances are you’re too busy to worry about this, so you have a couple of options: buy a quality web site package, or hire a writer to develop amazing copy for a site you already have. Write Ahead can connect you with some great options for full web site packages in partnership with Cucumber Marketing, which are designed to get your business growing fast.
However you decide to develop your web presence, just make sure you don’t rush it; your site is often the first place potential customers will go to learn more about your business, and you don’t want to disappoint them.