“Leveraging” your Skills when Writing a Business PlanPosted by Nicole
Did that title make you stop and think? Were you confused about exactly what it meant?
The Ridiculous Business Jargon Dictionary has the word “leverage” in it (as well as every other hackneyed business phrase you can think of from “above board” to “zombie project”). While this online dictionary at theofficelife.com proves that business jargon can be entertaining, that is all phrases like “knowledge growth” and “results oriented solution” are good for.
And they certainly do not belong in your business plan, which needs to be well-written in plain English.
If your business plan is intended to show a lender that you have a well thought out plan to start up and move your business forward, the most important aspect of your writing should be clarity. Does your writing clearly show that you have a solid plan in place? Or does anyone who reads it have to wade through your plans to “de-integrate” and “triangulate” to guess what you are trying to say?
A lender doesn’t need your theory on “reverse logistics”; she just needs to understand what you want to do and how you plan to do it, in plain language*.
What is your favourite word or phrase that belongs in the Ridiculous Business Jargon Dictionary? Leave me a comment – I’d love to hear from you.
P.S. If you need help with a business plan for your new venture, or a review and update of your existing plan, we can help!
* The US government has an agency made up of public servants from several departments who are devoted to improving communication by incorporating plain language principles in government documents. Their website offers useful tips and tools, and training resources.