Quick Tips To Improve Your Web WritingPosted by Nicole
Most of us have a fair bit of practice writing for the web. We may even think of ourselves as being fairly proficient at web writing. We know to keep it short and sweet, to write engaging SEO-friendly headings and condensed paragraphs to make it easier for readers to scan our words on a screen.
No matter how skilled we are at writing, I believe we can always add a new trick or two to our books. This week I’d like to offer a few tips to help improve your web writing skills, whether you are a novice or experienced web writer.
5 Tips To Improve Your Web Writing
1. Keep those paragraphs short. This may not be news — but have you ever wondered how short? One idea per paragraph. Simple, straight forward, and memorable — just as your web writing will be when you follow this tip.
2. Use lists to help readers digest information. Make them 7 words or less to make them easier to remember.
3. Use Capitals for Headings. I know that’s not really a heading, but see how the words stand out on the page with all those big letters? The rule is to capitalize everything but “and”, “the”, and prepositions in your headings and subheadings.
4. Use just one space after a period. Many of us were taught to include two spaces at the end of a typed sentence. This convention is incorrect for the web, and is fading out of use in print as well.
5. Use hyperlinks as a courtesy to your readers. If you are introducing an idea or concept, a hyperlink to a relevant, useful page is appropriate. Do the same to help your audience find relevant information on another page on your site. Be careful not to overuse hyperlinks, though. Too many and the page becomes cluttered and may repel rather than entice readers.
Helpful Web Writing Resources
I hope these tips are helpful to you. Do you have any favourite web writing tips and tricks? Please share them with us in the comments below — I look forward to learning a web writing trick from your book!