The Chinatown Experiment: A Cool New Way to Test Market Your ProductPosted by sabrina
Tech start-ups are the darlings of investors and the media. But what about entrepreneurs innovating in the good-old-fashioned retail product space? Although the path to launch and growth is mostly fleshed out for tech companies, brick-and-mortar entrepreneurs are mostly left to fend for themselves.
Have you been struggling to figure out how to launch and retail your product in the prohibitively expensive Vancouver market? Devon MacKenzie founded The Chinatown Experiment to address exactly this problem. The Chinatown Experiment gives Vancouver entrepreneurs the space and resources to test their ideas in a real-word setting. It is both a pop-up shop venue and a tool for learning and experimentation. WriteAhead loves working with brick-and-mortar entrepreneurs and so we are enamoured with the service The Chinatown Experiment is providing.
Devon believes in giving entrepreneurs involved in artisan and lifestyle ventures the confidence and knowledge to make a living off of their businesses. The Chinatown Experiment works with entrepreneurs to guide them towards fully developing their vision including designing, constructing, and promoting their pop-up project. Past projects have included a pop-up shop for Hey Jude’s curated vintage clothing collection and a Mutts and Co. Variety Store.
If you’d like to get a sense of the experience, Cotte D’armes is currently running a pop-up shop until December 2nd. Future Chinatown Experiment collaborations will include a Sugo Saucy-y Spot running from December 3rd to December 10th, Jordan River Soapworks from December 15th to 20th, and Shoppalu Vintage from December 26th to 30th.