The Key Relationship Between Social Signals And SEOPosted by Nicole
Social media offers a wealth of opportunity for extending the reach of your website and blog readership — and ideally, plays a key role in boosting your SEO.
Think of social media as part of a “loop” that begins when you write valuable content, promote it, invite discussion, and get the word out using social media to increase traffic and links to your sites. (And of course, do it again and again, consistently and regularly, as part of your content marketing strategy).
It makes sense that all this activity that happens via social media will help improve your SEO — but did you realize that social media is becoming a more important factor in site rankings each and every day?
In his article, Your Guide To Social Signals For SEO, SEOMoz contributor Jayson DeMers cites a number of reasons why he believes social signals will soon surpass links as a ranking factor:
- people respond to recommendations from friends more than they trust search engine recommendations
- people naturally spend more time connecting on social networks than they do on search engines
- websites with a strong social presence have better referral and conversation rates, more reviews — and more links
That last reason reinforces my point about how content and social media ideally work together to positively impact your site ranking.
If you’re ready to get your content and social media working together to boost your SEO, these tips should help!
1. Develop a strong social media presence — and create those links from Facebook, Twitter, and LinkedIn back to your sites.
2. Always invite readers to respond to new content on your site via shares, comment, retweets, and links.
3. Make it easy for your audience to connect with you. Add social media connect buttons on all your pages.
4. Participate in the conversation! Get talking and tweeting, always adding value to the discussions happening on social media.
5. Promote, promote, promote. Share your fantastic blog posts far and wide via Facebook, Twitter, LinkedIn, Digg and StumbleUpon.
Are social signals playing a key role in your blog and website rank? Drop us a line or leave a comment below! We’d love to hear how social media is working for your business.