Tips for Creating and Selling Online ProductsPosted by Nicole
Rick Kaselj of Healing Through Movement has spent his professional career helping clients with injury prevention and recovery, and with managing chronic conditions through exercise. In this interview he shares his tips for successfully creating and selling products online. For more information, visit Rick’s website or his blog.
Thanks, Rick, for your time today. What inspired you to start selling products?
I was working full time in a physical therapy clinic. I reached a point in my life when I wanted to start a family but I was working 6 to 7 days a week. I looked to see what I could do to get some of my time back, and earn extra money.
With the success of your products, do you still see clients?
I still see clients because I like to – it keeps me in the loop of what is going on. I benefit from hearing my clients’ concerns and I can try new techniques with them. Currently 75% of my revenue comes from products and 25% from services.
What advice would you give other business owners looking to add products to their businesses?
Do it. The easiest part is creating the product. We are all experts in our area, but many devalue how much we know and how much people benefit from that knowledge. The work is in finding prospects, building relationships, creating new products, improving the conversions of your products, and networking with other business owners.
Can you offer any hints that can help streamline the process of creating online products?
People get caught up in the technical aspect of things. They need to keep it simple. They can start by asking people in their network if they know someone who can help, or research an online barter site like eLance.com. My step-by-step advice is this:
- Find an area that you are an expert in and are passion about.
- Create your platform to communicate to the world (your blog).
- Offer to give your readers something great in exchange for their email address so you can keep in touch with them.
- Blog and incorporate an audio or video once a week, and send out a link to your email list
- Network with other business owners in your niche
- Spend time learning and studying how to be successful online.
- Create a small product that is easy and fast for you to create that solves a problem
- Poll those on your email list about what they would like to read about on your blog and what products they would find useful.
- Repeat steps 4, 5 and 6 every week.
- Repeat steps 6 & 7 every 3 to 4 months.
- Keep doing this for 1 to 2 years. You can speed up the process if you get some coaching.
Do you have a coach or mentor?
I do, and his name is Craig Ballantyne. Craig is a very successful online business owner, and has sped up my success by 3 or 4 years.
A coach helps increase the speed of your results by showing you what is truly possible. He or she will help you avoid mistakes, point you in the right direction and answer your questions.
Do you have a team that helps you with the technical aspects of creating a product?
I have a small team. I have someone that works on my blog, a virtual assistant that helps with administrative tasks and an editor that helps clean up my products. The key is for business owners to concentrate on the tasks that move their businesses forward: creating content and connecting with clients. Every day I try to focus on these two things and pass off everything else.
What is the approximate cost of creating an e-product?
The biggest cost is your time. Other costs would be a yearly domain name registration, web design and hosting, graphics and editing services. The production of one e-product averages about $150. I would suggest also offering the option of a physical product. Your costs for a printed manual or DVD would be $5 to $10/each.
What are the advantages of offering products to your clients?
It allows people to learn from you without having to come see you. You go from helping people in your local area to helping people around the world.
Are there any disadvantages?
The disadvantage is that most people quit the process before they are fully done. Many times business owners will try to write an eBook, but it takes time away from their primary business. They forget why they are working on the eBook and quit.
The reality is the possibilities for businesses on the internet are endless.