Tips For Lead Generation Using Social MediaPosted by sabrina
A guest post by Owen Clark
First, I would like to emphasize that social media is a single tool inside your internet marketing strategy. If you have a whack of social accounts and you are trying to manage them all individually, it’s no wonder that you may get confused, and what’s more, you are probably not converting any of that traffic into leads. Social media is also useless without followers and great content. Lead generation using social media starts with a plan to create quality content.
Creating Content is Simple but Not Easy
Here are 5 exercises you can do to create a list of 16 months worth of content.
- What are your FAQs?
- What should people’s FAQs be?
- Did you answer a client’s question via email this week?
- Break your business into 12 categories then 4 sub categories each, for 48 new topics.
- Every time someone asks you a question in person or in writing, the answer can be a blog post.
Did you notice I said blog post? A majority of your content should originate as a blog post from your website. This is because your blog posts will drive traffic to your website. After you post, make sure you share on all your social platforms.
Now you know how to drive traffic to your website using social media; the next step is to generate leads. The effectiveness of your lead generation comes down to your website’s effectiveness. Do you have a call to action? Are you telling the people who land on your website what to do once they’re there?
If your website is not converting, then you need to make changes. Consider the following questions:
- Is your call to action above the fold?
- Is it a compelling call to action?
- Is your landing page simple or is there lots of things to distract?
As you can see, Lead Generation Using Social Media starts with a content plan that originates from your website. Your website should be the hub of your Internet marketing strategy, and your website needs to convert. Track your Google Analytics to learn about your conversion rates and find out how effective your web site is.
What social platform do you feel you get the best results from?
A guest post by Owen Clark, President of T3Results.com, ByzHub.com,
Speaker, Author… Father of 3 awesome kids… Sharing Is Profitable! Been selling Speed-Sew internationally for 23 years too!