Tips For Writing High Quality SEO-Friendly ContentPosted by Nicole
Our advice for writing high quality, SEO-friendly content has remained consistent in our blog and in our e-book: always write for your audience first.
Every time a new method for influencing higher page rankings (that doesn’t involve writing great content) comes along, Google outsmarts the black hat SEO tricksters with an algorithmic update.
If you want your site to get on top and stay on top for the long term, try this simple strategy: consistently produce evergreen, quality content that your readers love and want to share.
Want To Improve Your Current Content? Start With A Content Audit
If you’re not sure how to make your content more user and SEO-friendly, ask yourself the following questions.
1. Does my content add value? Is it original and unique? Does it stand out from the crowd?
2. Is it evergreen or seasonal? Will my content matter in two months? Next week?
3. Will readers judge my content to be authoritative and credible?
4. Is the information I present well-researched? Does my research come from authoritative sources?
5. Is the information I present user-friendly, and free of spelling errors?
For more tips on producing Google-friendly content, why not go to the source? Here are Google’s Webmaster Tools Content Guidelines.
A Final Question About Your Content: Is It Shareable?
As SEO and social media consultant Jim Martin writes in his November 7, 2012 article, How To Deal With Google’s Panda, Penguin And Other Algorithm Changes, “real social activity” is key to ranking well in the search engines. Why? Because comments and shares indicate “true human interaction with a page”, and that increases its relevance for other users.
Martin’s advice? “Create great content that people want, instead of content just designed to get eyeballs to your site… Great content will get true interaction from actual people. That’s what’s best for your business now, and that’s what will be best for your business in the future.”
We couldn’t have said it better ourselves.
Are your blog posts, articles, and web pages user-friendly? Which aspects of creating high quality content have you aced, and which do you need to work on?