What’s a USP, Anyway? The 30-Day Blog Challenge, Day 12Posted by Jessica Oman
If so, don’t worry – it’s totally normal. Many of us are a little afraid of letting our true colours shine. What if I offend someone? Will I turn customers away? Will people see me as unprofessional?
The thing is, your personality is one thing that can really make your business stand out. Natalie’s shared a lot of examples in today’s 30-Day Blog Challenge post – people whose brands are memorable because their audience can see who they really are and how they’re different from so many other people trying to sell the same thing.
I really admire people like Erika Napoletano and Ash Ambirge, whose language might be a bit abrasive for some – but they make you feel like you know them. They let themselves out in their writing – swear words, celebrations and failures included. You can take it or leave it, as far as they’re concerned. I love that.
I find that the more I’m “myself” in my writing and in my communication with clients, the better results I can help my customers achieve. The happier I am to go to work every day. The more I attract the kinds of clients I most want to work with.
There doesn’t seem to be a downside to letting your personality shine. And yet somehow, it’s so difficult to do. It’s not something you can write into your business plan. You just have to own it, and learn to be comfortable letting other people know who you are.
I hope you see bits and pieces of the real me in these blog posts. I keep some things guarded still. But I’m letting that go, little by little, and I know our customers will benefit.
Today’s question is: “What is your USP Unique Special Proposition that sets you apart from the crowd?”
I’ve committed to exploring this more, because I know it will make my business better. We have three “house rules” at Write Ahead that provide the foundation for our USP. They are:
1. Don’t be cheap. When we need help in our business, we’re not afraid to ask – and pay fairly – for it. We want to attract customers who feel the same way about us.
2. Respect people’s time. We offer a 30-minute free consultation to help people decide if we’re a good fit for them. When we get a new project, we don’t let it drag on, either. We want our customers to hold us accountable to meet deadlines, and we’ll do the same for them. Time is money, and wasting it is no good.
3. There are no “shoulds”. We provide a lot of advice but we’ll never tell someone how they “should” do something.
These three rules are important parts of my USP. What’s yours?