Why Blog? The 30-Day Blog Challenge, Day 1Posted by Jessica Oman
Today I write from beautiful Seattle (I could spend weeks here and never get bored). It’s Day 1 of Natalie Sisson’s 30-Day blog challenge.
You can read more about the challenge, and read Natalie first post, here. Are you joining us?
This series of posts focuses on planning for a business that’s location independent – that is, creating a business that allows you to do your best work for your clients and the freedom to do what you want with the rest of your life – whether it’s travel, spend more time with your kids, or paint watercolours every day.
While our purpose for completing this challenge is to explore more of the changes we need to make at Write Ahead, we’re going to make sure every post relates to business planning and hope you’ll learn a lot from what we write over the next month.
Are you ready?
Why blog for business?
At Write Ahead we do a lot of work online – we never even meet some of our clients in person. We need a way to reach out to them, offer some support, and build credibility and the blog is the perfect way to do that. If you also run a business with clients outside your city, a blog is an essential tool for connecting with people everywhere.
This blog has evolved a lot over the last couple of years, just like the business. We’ve gone from being a general writing blog to one that focuses mostly on business plans, and the results of that narrowing have been fantastic. But our blog name, Write News, doesn’t fit as well as it used to. It’s time for a new name and we’re looking for your suggestions!
Blogging is a big part of the marketing section of our business plan. Where does it fit into yours?