Why Local Businesses Need to Have a BlogPosted by Jessica Oman
Have a website to promote your local business? That’s extremely smart. But, it really isn’t enough, all on its own, to help you build your business.
Looking for effective ways to increase the amount of visitors to your company website? Hoping to generate more online leads that can be converted to sales? Well, you have to give your blog visitors a compelling reason to want to visit, and return.
So, what’s the most effective way to draw people into your website? You need to create a business blog. Your blog should contain relevant content that brings value to the lives of your target audience.
Blogging on a Local Level
Most savvy business owners understand the power of blogging when it comes to growing a business. Inbound marketing, especially blogging, is very effective for bringing traffic to your site. But, when it comes to businesses looking for local leads, the approach should be a bit different.
Continue writing about topics that are relevant to your industry or niche. However, you need to put a “local spin” on your content before publishing it. For example, let’s say you wrote a blog post entitled “Mortgage Rates Still Affordable.” Now, as a local real estate agent in Los Angeles, a more effective blog post would be “Mortgage Rates Keeping Homes Affordable in Los Angeles.”
Creating Content on a Local Level
Creating content is very simple. But, creating valuable content can be a bit challenging, especially for beginner bloggers. Many have expectations about just how blog posts should be. These expectations cause many business owners to become discouraged. So, they never even get started blogging.
If you get to a point where you’re having a hard time finding topics to write about, don’t get discouraged. Why not feature some of your customers stories or reviews? This is a great way to create unique content that relates to your local audience.
How Effective are Local Business Blogs?
Do you know that of all the Google searches conducted, 43% are local searches? What is a local search? These are online searches for people, places and things that include a specific town/city name. For example, instead of searching for “real estate brokers”, a local search may query “real estate brokers los angeles.”
Therefore, the more you publish content on a local level, the higher your chances of getting loads of organic traffic. Google and other search engines will send local traffic to your blog based on localized keywords within your content. This is a big advantage for brick-and-mortar businesses who actually survive on local foot-traffic.
This content was created by Chad Goulde of TheBlogBuilders.com. Want to learn about even more effective tools for starting a successful local business blog? Visit The Blog Builders for blogging tips today.
Photo credit: Search Engine People Blog