Win Your Customer’s Heart With These Free GiftsPosted by Nicole
Last week I wrote about the many benefits of customer freebies, including attracting new clients, increasing brand awareness and building trust. In this post we’ll look at our favourite free customer offers for breaking the ice and building a long-lasting relationship.
The Free Sample
It seems so obvious, and yet many businesses don’t take advantage of this simple and effective way to attract and entice customers. Letting them “try before they buy” will start a conversation, pique interest in your products, and potentially lead to a profitable, happy relationship. It works for La Casa Gelato and their 218 flavours, which are free for the tasting. What could your business offer that will keep them coming back for more?
The Free Gift Card
As this type of offer usually depends on action from the customer so isn’t a true freebie, people respond favourably to a reward for completing a survey, providing feedback on a product, or for spending a certain amount. If you are just starting out and don’t have the budget to give everyone who spends $100 a $25 gift card, why not offer one $25 gift card to the first customer who responds to an online survey? Plan your promotion with a very specific goal in mind and a reasonable budget. The return on investment can be well worth the effort.
The Free Birthday Gift
Who doesn’t love being remembered on their birthday? Offering something small but valuable once a year will go a long way to inspire brand loyalty. Ask for your customer’s birthday the first time they buy or at the time they sign up for your newsletter. Be sure to tell them why you’re asking for personal information, and reassure them their info is safe. You can even ask which of two or three gift options they’d prefer when their birthday comes around. You’ll get to know your customers a bit more personally by offering a choice, and your demographic a bit better as a whole.
Do you offer your customers free gifts? What type of freebie gets the best results for your business?