Writing, Publishing and Selling your eBookPosted by Nicole
Adding “author” to your résumé adds credibility to you and your business. Better yet, eBooks are inexpensive and easier to produce than ever before, and can provide a steady stream of passive income. Follow the 7 steps below and you will soon be on your way.
- Choose your topic. Start with your area of expertise. Think about the specialized knowledge you have that people want to know about. Is there an aspect of your work are you particularly passionate about? The place where those two areas intersect would make an excellent topic for an eBook.
- Write. Now is the time to put pen to paper. Start by brainstorming. Put yourself in place of your reader and jot down everything you would want to learn in an eBook on your topic. Group your ideas together in categories, then create a rough outline with a logical sequence for presenting your ideas. Then, without further ado, start writing! As you write, keep in mind that readers expect eBooks to run about the same length as a printed book (somewhere between 100 to 200 pages for a “self-help” title).
- Hire an editor. Even professional writers with an exceptional eye for grammar, spelling and syntax need help proofreading their work – so make sure you don’t skip this important step. Typos and grammatical errors detract from your hard work, and can confuse and annoy your reader. Readers who must wade through an unedited book will wonder if there are errors in the content itself, and will think less of you and your credibility. While your most forgiving reader might buy one unpolished book (and not request a refund), she will likely not buy a second.
- Get an ISBN. An ISBN (International Standard Book Number) identifies your book title internationally, and is required if you want to sell your book in bookstores or through retailers, both online and brick and mortar. When you register for an ISBN, your book will be placed in the worldwide catalogue of published books (a must if you want your book to be available in libraries). They are free to register in Canada through the National Library of Canada (email firstname.lastname@example.org).
- Create your book cover. Just as with traditionally published books, eBooks with attractive covers are far more likely to sell. You can design the cover yourself using a free trial version of book cover software (like TBS Cover Editor), or hire a designer to do the work for you. If you are selling your book via an online eBook retailer like amazon.com, free book cover templates are available.
- Price your eBook. Do your research and compare the price point of your eBook with similar titles by other authors, keeping in mind that readers expect to pay less for an eBook than a paper book. Many authors offer free copies of their eBook to a few clients and websites that review eBooks to kickstart their marketing campaigns. While with this strategy you will not earn a profit for every person who reads your book , you will hopefully create some buzz…and make more sales overall.
- Promote and sell. Ideally your efforts to promote your book will have started long before its launch, but now is the time to step up your efforts. Promote your eBook wherever you can: on your website, your blog, via social media and at speaking engagements. Conferences and workshops are also great opportunities to get the word out. Make a book trailer and upload it to YouTube. Offer clients a free copy of your eBook in exchange for a testimonial or an online review. Pay a local or online publisher to produce a small print run of your eBook and keep them on hand in your briefcase, car and office. Having a hard copy on hand will allow you to market your work and generate interest in your business as a whole, anywhere you go.