Writing Tips For Start Ups: Craft A Winning Twitter BioPosted by Nicole
If you’re ready to use social media to market your small business, the importance of an effective social media bio can’t be overstated. Whether you are ready to start social networking on Twitter, Facebook, or LinkedIn, your brief, well-crafted bio will be making that all-important first impression for you in just 160 characters (roughly 30 words).
Tips On Crafting A Dazzling Social Media Bio
In her article How To Write A Bio That Gets Read, artist Lori McNee offers this advice to aspiring social media networking stars:
Your bio should explain who you are, what you do, add a dash of your personality, and then leave the reader with confidence in you.
Your twitter bio will accomplish all that when you follow these simple tips:
- Always write with your reader in mind. You may want to optimize your twitter bio with a hashtag or URLs, but overdo it and you run the risk of appearing spammy.
- Write in the first person. If you wouldn’t introduce yourself at a party in the third person, don’t do it on social media.
- Include one or two things about yourself that allow readers to feel they know a bit about you, but keep it business-friendly.
- Maria Corteggiano, founder of ATI Marketing, suggests you start writing your wicked good social bio by brainstorming a list of your accomplishments, hobbies, personality traits and interests. Choose three of four and use them to write your first draft, then cut out all the fluff.
Read These Sample Bios To Get You Started With Social Networking
For a bit of inspiration, here’s Maria Corteggiano’s twitter bio:
@mcort: “Speaker, Author, Social Media Strategist – Mobile & Social Media Marketing Online Branding – Boats Sunsets Beaches Maui Flip Flops and Travel are my passions!”
And here is Maria’s slightly longer social media bio — just two sentences long, but powerful:
“Michelle Corteggiano is an active leader in social media marketing and online branding. Founder of ATI Marketing, she brings over 20 years of extensive business experience in direct selling, marketing, sales, relationship building and leadership.”
Last but not least, check out this article on 20 of the World’s Most Clever Twitter Bios. My favourite belongs to @darkside.
Can We Help Answer Any Questions About Your Twitter Bio?
As always, we’d love to hear from you with any comments or questions. And if we can help you out in any way, let us know! Please leave your comment and we’ll get back to you.